Grow your insurance practice with IDC Insurance

IDC Insurance Direct Canada is the leader in the direct distribution of life, living benefits, health, travel and group insurance products. We simplify online quote comparison and help Canadian families, business owners and solopreneurs find the best rates for the proper coverage.

IDC Insurance offers you the ultimate convenience. Our approach is unique, as we sell leads differently than other online lead-generation marketing websites. Since we share the commissions, we partner with you to help you become as successful as possible by providing extensive training and coaching and our web-based RevvCRM system, Canada’s first highly customized CRM solution for life insurance professionals, which helps you manage your business and clients’ files.

We also use our “state-of-the-art” client nurturing and communication systems to help you maximize the time you spend servicing and placing business. Our advisors operate exclusively out of the comfort of their own home offices. Canadians often turn to IDC Insurance for professional advice when choosing an advisor. We offer personalized, knowledgeable, brokerage-based services.

What to expect in your first few weeks with us

  • Advisors are guided through an extensive telephone approach and web-based sales CRM training, making them well-qualified and equipped to serve prospective and existing clients.
  • Advisors are placed in intensive product education marketed by insurers and are educated in our unique client servicing techniques, enabling them to serve prospective and existing clients more efficiently.
  • Advisors are contracted with most insurers in Canada, enabling them to offer prospective and existing clients a wide range of solutions at the best possible rates.
  • Advisors are trained to translate complex concepts into easy-to-understand explanations, enabling them to deliver personalized interactions while delivering the best service to prospective clients.
  • Advisors are expected to receive many opportunities immediately after training and engaging prospective and existing clients seeking insurance planning services.

Hear what our advisor partners have to say…

We pride ourselves on building positive partnerships with our advisors and hearing their testimonials about our systems and processes. Please read below for comments about our Advisor Partnership program!

My name is Kristin. I have been working as an advisor with IDC Insurance for several years. The company has been connecting new clients from all over Canada. All applications are written, and policies are settled in a non-face-to-face, easy-to-implement using a proven sales process. The support staff helps me connect with clients, complete service work, and schedule review appointments. The experience from start to finish is easy. I highly recommend this program to any advisor looking to add to their practice quickly and diligently with many clientele.

Kristin Wood, Advisor since 2020

I have been an independent advisor in NL for 18 years, and the opportunity with IDC Insurance introduced to me in 2020 has, without question, become the most important and successful business relationship of my career! Through this affiliation, I have reached a success that would not be possible otherwise. From the fantastic lead program that continues to evolve to the ongoing support from the management and support teams, IDC Insurance is an exceptional company to partner with to build your business into the future!

Winston Bishop, Advisor since 2020

When I went looking for a lead program, my MGA told me they had tried partnering with many companies over the years and had yet to succeed until they found Insurance Direct Canada. IDC Insurance does more than offer leads: from the sales boot camp training to the sophisticated and user-friendly RevvCRM, solid compliance, and the on-the-ball support staff, IDC Insurance could be a good fit for you. They are a partner you can build a trusting relationship with. They understand the bigger picture of life insurance sales and client service and are positioning themselves and their agents to succeed in this rapidly changing world. If you have skills and are willing to contact, qualify and close, you will succeed with IDC Insurance.

Colin Touchie, Advisor since 2023

Give your practice a big boost. You deserve better!

IDC Insurance is expanding, and several opportunities are currently available. If you want to be considered for a partnership, please complete the Advisor Partnership Inquiry form below. After you complete it, we will email you a receipt of your submission.

Advisor Partnership Inquiry
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    • 17

    IDC Insurance is a Trusted Brand Online

    Since its formation in 1999, IDC Insurance has pioneered the quoting and brokering of life insurance products on the Internet throughout Canada. We are The Trusted Blue Team of life insurance and employee benefits experts who prefer to spend their time in conversation helping clients rather than simply selling insurance products.

    We work tirelessly to maintain our leading status as Canada’s top online source for searching, comparing and buying individual, family and business life and health insurance products. Our licensed advisors can provide personalized assistance over the web, phone, email or online chat. We can accomplish this by implementing leading technology, collaborative partnerships, consumer advocacy, industry expertise and a truly passionate team of people.

    More Canadians prefer to work with IDC Insurance

    One of Canadians’ most important financial decisions is choosing an advisor they trust. Our “post-sale surveys” continually earn high approval ratings for our advisors, service and process. Families and businesses prefer to seek advice from a professional who understands the Canadian way of life. Sorting through the many different options becomes confusing without a trained expert.

    At IDC Insurance, we can offer personalized financial services to Canadians. We care about and understand the importance of our clients’ insurance planning needs. IDC Insurance provides advice, brokerage, and insurance services for Canadians from the Atlantic to the Pacific coast. We have a network of independent advisors with a combined experience of over 500 years. Our dedicated team of licensed professionals is committed to providing the best coverage at the best possible rate for all our clients.

    We began serving Canadians in 1999. Our services are available in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, Yukon, Northwest Territories, and Nunavut. We offer insurance and related products through approximately 35 Canadian insurance companies. We are a recognized national brokerage firm with operating licenses throughout Canada.

    I am very excited to be a part of this forward-thinking approach to our business. Our technology at IDC Insurance is a direct result of a positive working environment and a dedicated team of management and associates who understand the industry and its’ evolving nature for both our staff and, most importantly, our prospective clients. Our brokerage provides so many advantages to our clients. I feel fortunate to be a part of our team. With all of our associates holding at least 4 provincial and territorial licenses and a combined decades of knowledge and experience, we provide the best in knowledge, choices and service to our clients.

    Marilyn Brodie, Advisor since 2005

    I was a career agent with another company and therefore only allowed to sell from one company. Being a broker now, it allows me to offer the best products to my clients and having prospective clients sent to me through IDC Insurance. It allows me to grow my business and learn products much faster than a person-to-person broker. It is night and day from career agent to broker, as you do not realize how much you are limiting your clients. And the biggest challenge most agents have is finding people to talk to. My biggest challenge with IDC Insurance now, is having so many people to talk to about life insurance.

    Dave Dhiman, Advisor since 2006

    I have been working with the IDC Insurance team since 2011, and continue to be impressed with the depth of knowledge the team represents, and their willingness to share. With any organization, whether an insurance agency or a restaurant, management sets the tone. The management team has created a stimulating work environment, and has set the guidelines for us to be successful in serving our clients. Our corporate goal is to provide our clients with the best product value, and service in the industry, and I believe we are achieving it, as our many testimonials can attest.

    Torrie Fonda, Advisor since 2011

    I can truly say that it has been a blessing for me to have joined IDC Insurance. When I first learned about the company, like most, I was skeptical and asked a lot of questions. Now many years later, I can truly say I am glad to have taken the steps to join a great company. If you want to excel and work hard, do the same that I did and join IDC Insurance.

    Markus Deutsch, Advisor since 2007

    I originally started working at IDC Insurance for the convenience of working from home.  I quickly realized that this was a great opportunity to enjoy more time with family and friends as well as personal pursuits.  I also grew to enjoy many of the people that I have worked with over the years, and look forward to meeting many more in the future.

    Darren Koch, Advisor since 2006

    I have been entrusted with an incredible opportunity to help guide the IDC Insurance team of talented people into an expanding era of business. I’m both honored and excited with this opportunity as we continue to maintain and grow IDC Insurance in the online marketplace. I look forward to help shape the Canadian financial services marketplace by bringing better products, better value and better experience for families and businesses. We want to make it easier for everyone to find affordable, quality life and health insurance, while providing top-notch advise conveniently everyday.

    Ben Nguyen, President since 2014

    Work with an experienced online market leader

    Our business model revolves around having a user-friendly website, a robust customer relationship management system and trusting partnerships with the insurance companies. We operate almost exclusively non-face-to-face. Our advisors provide comprehensive assessment, consultation, and placement of insurance policies over the telephone. They are an expert team of advisors with decades of experience delivering solutions to our clients by following our proven customer engagement model. Combined, these robust systems enable our advisors to speak to clients with life insurance requirements, thus making the process easy, intuitive, and responsive to our clients’ needs. These proven systems allow our team to write new business instead of spending valuable time searching for prospective clients.

    Our administrative team handles the entire application process, from underwriting to policy issuance. At the same time, our advisors can access our in-house product experts and our dealer’s case consultants. We are available via the telephone, email, and our RevvCRM software. The marketing team manages the website and all of our digital engagement systems. We stay on top of things because we know how competitive and fast-changing the online marketplace can be. We are constantly monitoring, tweaking and deploying new and innovative tools to stay ahead of our peers.

    As one of our advisors, you will access our teleconference facilities and web-based meeting systems. We conduct meetings, orientations, and new product launches efficiently over the Internet with the help of our partners’ representatives. For prospective advisors to thrive effectively within our team, having professional ethics and being disciplined with solid time management, organization and communication skills is imperative. It would be best if you were client-oriented, motivated, hard-working, and willing to follow all our tested and proven systems. You must maintain a life license in at least three provinces. Computer literacy is a must. You will be trained on our customer engagement model and have access to our RevvCRM system to help grow your business immediately with us.

    A trusted online agency that delivers real growth

    IDC Insurance is an Associate General Agency or AGA you can trust with your future. We are one of the fastest-growing AGA within PPI MGA networks. We have contracts with most if not all, insurance companies in Canada. At IDC Insurance, we represent over 35 companies from coast to coast, offering the best life insurance and related products. IDC Insurance is substantially more than your average AGA. Our marketing and business processing systems are built to help you concentrate on the most crucial aspect of your business: our prospective clients and clients alike. Our conveniently web-based process and knowledgeable marketing and administrative staff will save you time and money.

    PPI is a pre-eminent national MGA. Their size, scale, and investment in infrastructure, positions PPI to help you compete. PPI’s track record of developing innovative, proprietary and enduring insurance-based products that are utilized in customized solutions, together with leading edge technology support and an ongoing resource commitment keeps insurance advisors at the forefront of change.

    In considering IDC Insurance, you choose an AGA that ensures you will find the best clients, service, and support for you and our clients, regardless of which province or territory you live in or relocate to in the future. As an independent advisor, you can search out the best value from your clients’ insurance marketplace. IDC Insurance is a trustworthy associate general agency. We represent top Canadian companies, enabling our advisors to offer their clients the best policies and coverage solutions by helping them select a plan that fits their clients’ lives and budgets.

    Advisors are coached and mentored by the company founder

    Mr. Russ Smart is an unusual combination of technical expertise and practical business experience. After completing his MBA at the University of Toronto, Russ studied for three years toward a Ph.D. in Marketing. His career path has been anything but theoretical, as he has excelled in various management positions. As an entrepreneur, Russ has successfully built and sold several companies as both a master franchiser and franchisee and a successful insurance brokerage.

    Russ germinated the idea of selling life insurance non face-to-face from his home office in 2001 as an independent life insurance broker. He pioneered many of the processes that have been adopted by the industry as he grew his company, IDC Insurance, to be an industry leader. Today, IDC Insurance is servicing over 15,000 clients and 3 billions plus of life and benefits under management. The highlight of his insurance career was achieving the MDRT Top of the Table recognition.

    When it was time to sell IDC Insurance, he looked at several options and selected Mr. Ben Nguyen and his team. They not only shared Russ’ vision but would continue to grow and assert IDC’s position as the “premier online insurance agency” in Canada. Russ is celebrating his 50th wedding anniversary 2015 with his wife, Dianne. He has two children and eight grandchildren. His family and faith are the focus of his life, although he does spend time with his wife ballroom dancing, going to the gym, travelling and his hobbies of photography and video.

    © 2003-2024, an Internet brand and property of I.D.C. Insurance Direct Canada Inc. All rights reserved. Last updated March 2022.

    All product names, trademarks, and trade names are the property of their respective owners. The Insurance Council (BC, AB, SK, MB), Financial Services Commission (ON), Chambre de la Sécurité Financière (QC), The Superintendent of Insurance (NB, NL, PE, NS) are the provincial and federal authorities that regulate, supervise and enforce standards for life insurance professionals. IDC member websites include: Life Insurance Newspaper, Employee Benefits Newspaper

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